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About Scarlet

Scarlet is a Creative Change Agency.
We represent talented artists across many platforms. Scarlet artists utilize multiple media to solve creative challenges for our clients. We have a unique point of view that brings strong, versatile and inventive solutions to bear. Whether visual, musical, verbal or multi-media, or a combination of all communication modes, imagination and invention are always at work. Scarlet is global in scope and we seek to represent artists in every corner of the world. We are proud of our Outreach and Mentoring division which is supported in part by our artists, exhibitions, events and The ScarletWorks store. We are a full circle organization and the Outreach division works to empower those in need. We share knowledge and experience through various Arts Therapy programs and participatory photography workshops as well as a mentoring program.

Co-Founder and partner Hossein Farmani
is a humanitarian and entrepreneur with a deep love of the arts. His name has been synonymous with design and photography for almost 3 decades. Farmani is Founder and Chairman of The Lucie Awards, Founder of Focus on Aids (FOA) and Co-founder of The Palm Springs Photo Festival. He is a principal of the Farmani Group, whose roster of companies includes PX3 (Prix de la Photographie, Paris), the International Design Awards (IDA), FYI Design, Asterisk Press, The International Photography Awards (IPA) and the Farmani Gallery. Focus on AIDS (FOA) is a benefit, volunteer-based non-profit organization whose sole purpose is to auction photography, of which 100% of its proceeds goes to AIDS research, care and education. Hossein oversees the direction of the overall mission of ScarletWorks.

Co-Founder and partner Sherrie Berger has spent her career in and around photography, from the fine art, production and syndication vantage points. She began at the ABC television network where she managed a team of publicists, photographers, producers and editors as well as countless freelancers. Her department’s work ranged from advertising and publicity photography as well as special event coverage (Oscars and Emmys) both in studio and on location. Subsequently, Sherrie joined Corbis, one of the world’s leading international stock and syndication agencies, where she specialized in high-end celebrity portraiture and artist relations. Again she worked with the industry’s most talented photographers. Today she works one-on-one with photographers, on television and motion picture productions, on events as the Lucie Awards and Month of Photography LA (MOPLA) and is a co-founder of ScarletWorks where she heads up day to day operations.

Hazel Thompson, Paula Holme and Isabelle Rodker.