Tally Parr left the glamorous life of filming commercials and moved toward and even more rewarding career producing film, video and large scale advertising events – where she has the opportunity to create powerful and unique moments in time for an audience. Tally has a film production background and majored in editing and directing from Manchester University, England. She was the only student to win an award in each year of her degree. Her final year film ‘Children of Imprisoned Fathers’ resulted in two prisons running courses for imprisoned fathers using her film as the inspiration.
Her overall scope of production work includes television commercials, virals, short form films and branded content for clients. She also produces radio commercials, events (live performance, music, comedy, theatre, etc.), music for advertising, and recording for the music industry… and of course stills shoots for some of the world’s renowned photographers. She has worked with multiple still photographers, sometimes simultaneously, to successfully deliver clients’ photography requirements while managing casting and managing over all production while meeting all deadlines and budgets.
Producers have to have creativity to work with the creatives, they have to have vision to work with directors and photographers, and they have to be diplomats and great communicators to work with clients and account managers. Most importantly they have to be problem solvers. They need to envision problems before they occur. And let us not forget the necessary skill of budgeting. Tally possesses all of the above skills and talents.
In the mid-90’s, Tally worked for various Soho production houses, including Tony Kaye Films, shooting television commercials for such clients as: Agent Provocateur, British Heart Foundation, Norwich Union, HMV, De Beers and Nissan (Middle East) and live shoots for theatre promotions including Cameron Mackintosh Productions.
In 1999 she moved to Cape Town, which at the time was the ‘shooting capital of the world’ for commercials, working as a producer for Velocity Films delivering commercials for clients around the world. After two seasons she returned to London to continue producing commercials.
By 2002 Tally set up her own production & events company, Partium. On the events side, Partium co-produced Robbie Williams’ Cinecast “Intensive Care–Live from Berlin.” For Cafédirect, she produced Flight 5065 on the London Eye and 5065 Lift at the Edinburgh and Brighton Fringe Festivals where she worked closely with writers, directors and actors, comics and musicians to develop live content. That project alone was valued at between £5-6 million.
She also produced live music shows with artists such as Razorlight, Natashsa Bedingfield, Finlay Quaye, Supergrass, The Australian Pink Floyd, Sean Kingston & Daniel Bedingfield. In her spare time, Ms. Parr also produced benefit fundraising shows for a variety of charities focusing primarily on the plight of Child Soldiers and the trafficking of women and children.
Tally’s recent producer film credits include commercials for Innocent Drinks, with the award winning directors Bert & Bertie at Bertie Films, a stop frame animation for Kids Smoothies and Veg Pots, and films for the World Fair Trade Organization and Goldsmiths University.
Clients she has worked with include:
Unilever (Persil, Surf, Domestos)
World Fair Trade Organization
United Bank of Carbon
Neal’s Yard Remedies